SEO
Search engine optimization improves how pages can be crawled, understood, and selected for relevant search queries.
Glossary
Digital marketing glossary for practical learners.
Last reviewed: 2026-07-13
These definitions are written for students and business owners who need practical clarity before learning SEO, Google Ads, analytics, AI marketing, AEO, and GEO.
AEO
Answer engine optimization structures clear answers, FAQs, definitions, and steps so answer-oriented systems can identify useful responses.
GEO
Generative engine optimization improves clarity, entity consistency, source quality, and retrievability for generative search systems.
LLM visibility
LLM visibility means making public information clear, consistent, crawlable, and cite-worthy for AI-assisted discovery.
Conversion tracking
Conversion tracking measures valuable actions such as lead forms, calls, WhatsApp clicks, downloads, or purchases.
Quality Score
Quality Score is a Google Ads diagnostic that reflects expected CTR, ad relevance, and landing-page experience.
Local SEO
Local SEO helps businesses appear for location-based searches through website relevance, maps consistency, reviews, and local content.
Schema markup
Schema markup is structured data that helps machines understand entities such as organizations, courses, articles, FAQs, and breadcrumbs.
Final step
Get a clear course plan before you decide.
Book a demo, speak with a counsellor, or request the brochure. No intrusive popup appears until you click.